Continuing to answer the excellent questions submitted by the participants in my session Managing Resistance to Change at the ASAE Great Ideas Conference. These Association leaders really know how to get to the heart of an issue with a question!
If you are not a part of the Association Management world, substitute employees for the word member. You're facing these issues, too and the answers will apply.
Be sure to use the comments section to continue the dialogue.
1. When mandating change with reviews – do you (and how) reach back out to staff and members for continued feedback on the change?
Let me start with a line to memorize: The purpose of all feedback is action. Say it again for emphasis.
Unfortunately, today’s Performance Appraisal usually falls far short of its purpose and intent. An annual Performance Appraisal isn’t feedback – it’s much bigger than that.
Its purpose is to convey a summary of the on-going feedback messages an employee has received regarding what they do well, where they have opportunities for improvement, and ways their leader and organization will support their sustaining and improving efforts. Its intent is to create a benchmark that notes and measures key behaviors. Key words: summary and benchmarks. Underlying implication: employees have on-going conversations with their leaders about their actual performance. How it meets, exceeds, or misses expectations. I am not naive; I realize this isn’t the way things work in most organizations. But it should.
Embedded in this question is the realization that reviews as a singular event don't result in much change. Allow me to repeat myself: the purpose of all feedback is action. Whether you, as a leader, are providing a formal Performance Review or having a regular, informal coaching conversation, that conversation should conclude with a complete discussion (followed by a written confirmation) of the following four questions and one statement.
1. As a result of this feedback, what are you going to do more of? Less of? Continue? (Agreed upon goals)
2. What will your first steps be? (Well thought-out commitments)
3. What can I do to support you as you make these changes? (Continued care and support)
4. When will we re-convene to discuss your progress or difficulties? (Specific follow-up)
5. In addition to our scheduled conversations about these issues, you can expect me to act on informal opportunities to continue our dialogue and I expect you to reach out to me with any questions you might have. (Clear expectations and accountability)
If you call yourself a leader, what I have just described is your job – in a nutshell. Leaders develop people. Development in the workplace isn’t a do-it-yourself project. We all need leaders who will suggest, guide, watch, and report our new behaviors. And all of that can’t happen just because of a Performance Review. Like all new behaviors, this will take a while for both parties to get used to. The only solution to the discomfort is persistence. It will get easier. I promise.
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